Research Methods

In order to resolve the Clients problems we apply the following methods in our work (including combination of different methods):
Phone interviews, 2 and 2 (including usage of CATI system)
individual interviews, 2 2 (in home and outdoor questionings, point-of-sale surveys, corporate surveys)
hall-test
home-test
blind-test
expert interviews
retail trade audit (store check)
customer panels
focus-groups
deep down interviews (including informal interviews with experts)
mystery shopping
BTL audit
Desk research
Linguistic examination of names of product and brands (evaluation of existing and new names of products and brands subject to available perspective names and undesirable semantic components and associations to be promoted in the market)
Content analysis of advertising and PR-messages (Self-presentation analysis of companies-participants of certain segments of the market. Content-analysis of advertising and PR-messages allows to identify the content of created images and track their dynamics)
Electrodnaya str., 2, build. 13, 111524, Moscow
(495) 972-7801 info@activemarketing.ru